"How does your product engage with audiences, and how would it be distributed as a real media text?"
Continuing the theme of the Puppies Talk podcast, the second question will be answered after the advertisement break, and it will likely be about some dog-related subject such as parks or treats. The following is the script for this section.
Ori: After that delicious snack, let's get back into it, shall we? So, Keyla, by making all these specific choices, you clearly had a target for your viewers, right?
Keyla: Of course, yes!
Ori: So tell me, who are these people you're trying to reach?
Keyla: The genres of psychological movies and dramatic movies are both largely viewed more by women than men because of the much heavier appeal emotionally. Men tend to be more drawn to the action, so women make up a grand part of my target audience. Additionally, psychological thrillers require a bit more intellect to grasp the concepts, so FTTRB targets adults around 18-35 more than older or younger ones.
Ori: Well, that's much simpler than I thought it was. Is the target audience based only on age and gender?
Keyla: Not exactly, Ori. It's also comprised of status, ethnicity, education, interests, and much much more. For example, my film should be especially attractive to viewers learning about medical and/or psychological topics like the ones Lily faces. Education in my target audience is also between mid to high since slight background knowledge is needed. However, status and ethnicity aren't big factors in my production's audience since this story doesn't even take place in present times, so both these characteristics were very different from then to now.
Ori: Ohhh, that makes sense! So what choices did you make when producing your movie to find said target audience?
Keyla: To begin, the main character is between her teenage to young adult years, which is why though the target audience is adults, those adults are on the younger side. Exanding on this, she's also a girl which will aid in the target audience for my genre to be even more drawn towards my film. Then, education is needed because Lily's story deals with lobotomies and the social norms of the 1800s. Knowing what's going on in the background is important in the film, which is why higher education audiences are ideal.
Ori: Wow, Keyla. So clever, truly.
Keyla: You flatter me, Ori.
Ori: Tell me, how exactly do you plan to put this amazing film of yours out into the world?
Keyla: Let's be real here. This is the first production I'm ever putting out into the world; it's certainly not going to become famous overnight, and my budget is very, very limited. Hence, I need to start small when it comes to distributing it. There are annual film festivals held at a local high school in which I could submit my production to be displayed. There are often some pretty influential people who attend and I could get my film noticed big time! Also, online platforms are some of the easiest and most popular forms of distribution nowadays, all for a simple subscription. I could put my work on sites like Vimeo, YouTube, and Prime Video Direct.
Ori: Sounds nice and realistic, Keyla. You seem to really have your stuff set. I wish you the best of luck in your journey, and can hopefully get you back on the podcast when you're famous! See you next episode on the Puppies Talk podcast! (Outro music)
Our host, Ori
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